Bid/Budget Management

Latest Bing Ads Automated Bidding Strategies

It seems to have flown a bit under the radar but Bing is slowly rolling out many of the fancy new automated bidding strategies that Google has been pushing as of recent. Bing seems to be an afterthought but lately, I’ve been seeing some good success in the channel once things are tweaked. While Bing […]

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Updating Bids and Monitoring Changes with AdWords Scripts

July 19, 2018 AdWords scripts are a great tool for managing bid adjustments. In previous articles, such as Automating Bidding with Google Sheets and AdWords Scripts, we’ve covered different ways to change bids and handle uploads. This article will take those ideas and combine them into your own bidding system! We’ll still keep a high-level

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When Target CPA Isn’t Hitting Your Target

April 3, 2018 Automation is all the rave in the digital marketing world. Marketers can use machine learning for bidding, ad copy, display campaigns, app campaigns, etc. The list goes on. Even if a digital marketer isn’t using a smart bidding strategy or have smart display campaigns, marketers are still benefiting from machine learning as

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How to Automate Excel Solver

March 21, 2018 In How to Get More out of Excel Solver I covered techniques to enhance your model and empower your analysis. One of the topics I received the most questions on is the automating the solver to solve for multiple values. There was a brief explanation in the previous article, but nothing dedicated

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Automating Bidding with Google Sheets and AdWords Scripts

Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the

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Insights from Google’s new Christmas shopping research

December 15, 2017 Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can

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Stop Using Google’s First Page Estimates to Set Your Bids

December 14, 2017 Within the Google Interface there’s a super helpful piece of information called the First Page Bid Estimate.  This metric tells you, based on both quality score and competition for the exact match of your keyword (even for broad and phrase keywords), an approximation of where you should set your bid to ensure that

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