bidding

How to automate yourself to success in PPC

Here are some ways you can get automation to play nice and to drive your KPIs in a controlled and accountable way. Learn how to automate yourself to success in PPC. Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to …

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3 PPC Bidding Strategies to Consider

We all have to start somewhere. Whether we’re launching a new campaign, launching our first campaign, or taking a look at one that has been running for a while, we need to put into focus one of the key portions of the Google auction place, the bid. I’ll outline 3 different strategies and when to …

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How to Start a Janitorial Business: 8 Common Myths Debunked

By Zachary Shor Starting a janitorial company seems easy. Buy some mops and brooms, incorporate the business, and you’re ready to go. Right? Not so fast. The janitorial business does have a low barrier to entry. Almost anyone can afford to get one started. And, if you want to do all the janitorial work yourself, …

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Automating Bidding with Google Sheets and AdWords Scripts

Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the …

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A Closer Look At Smart Bidding In AdWords

November 20, 2017 Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year.  If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill.   But, what if I told you there was a way to free up some …

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