The healthcare industry has traditionally lagged behind the likes of retail, travel, and financial services in the adoption of digital technologies. However, in recent years there have been significant strides made in this area – particularly when it comes to using digital to interact and engage with patients. Econsultancy’s ‘Embracing Technology in Pharma and Healthcare’ […]
Clearly, big data is not a fad. It’s a competitive advantage most marketers recognize as a potent solution to some of their most pressing problems: Marketing budgets that outpace sales numbers in growth Ineffective and time-consuming lead scoring Lack of impactful personalisation The notorious inability to accurately measure and predict the ROI of certain marketing
Data Science for Marketers (Part 1): Getting Your Data Ready Read More »
rawpixel / Pixabay According to IDC’s Digital Universe study, “digital data is doubling in size every two years; and by 2020, the digital universe is expected to contain nearly as many digital bits as there are stars in the universe.” This growth in hyperconnectivity is sending shockwaves across the global business landscape. For many companies,
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Unlike the name Customer Data Platform suggests, it is not “just” about customer data Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type of MarTech, the CDP, is becoming so popular. But unlike the name Customer Data Platform
How to reach the full potential of your Customer Data Platform with product data Read More »
The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting influence
How AI Is Shaping the Future of Content Marketing and Personalization Read More »
The rise of mainstream artificial intelligence is upon us. Right now, machines and programs are being created that are capable of learning and developing on their own, and they are conquering and advancing how we do nearly everything. From playing video games to writing Olive Garden commercials, AI is showing just how powerful, if a little
The Benefits and Dangers of Having AI Chatbots Interacting With Your Customers Read More »
How big of an impact content marketing can create isn’t new, but how we think and talk about it is constantly evolving. Ultimately, the ongoing concern is how to keep your content current and valuable for your audience. To do this well takes time and money, but in today’s digital age, there is help: machine learning.
How Machine Learning Is Transforming Content Marketing Read More »
One of the most watched developments in data analytics and business technology these days is that of machine learning. Becoming something of a business-critical technology, machine learning makes computing processes more efficient, cost-effective, and reliable and may ultimately accelerate every aspect of business decision-making. Machine learning has applications in most industries, where it presents a
Is Machine Learning Inevitable for Data Analytics? Read More »
So, you woke up today and checked your credit card to make sure that the money is still there. Your palms have just got wet, and you’ve taken a deep breath. You’ve been nurturing this idea for a couple of months already and today the moment has finally come. You’re very determined to do that
How Big Data Helps Businesses To Gain Market Share Read More »
We have frequently touted the importance of collecting detailed data about your app and how people are using it. Once you have all of that data it’s hard to know what to do with it. Of course, you build reports and analyze performance but there is so much more that your mobile data can enable,
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