Big Data

The Data Decision – Why We Explored a Managed Services Strategy

Big Data, database, database administration, database as a service, Developer, mobile app development, mobile app strategy /

Among the innumerable details startups must get right to raise (or accelerate) their chances of success, striking the right balance between tackling technical tasks internally versus enlisting managed services can be a particularly vital one. Finding that equilibrium requires startup leaders to be realistic about the specific drivers that are most critical to their burgeoning […]

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The Journey So Far and a Look Into the Future

Big Data /

We’re not talking about Skynet (although, that’s a terrifying thought!) integrating into your marketing campaign; we’re talking about how the tools that make your life so much easier are the stepping stones for more intelligent artificial intelligence programs to be developed. But what do we mean when talking about artificial intelligence in digital marketing? The

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Artificial Intelligence: A Question of Data

AI, Artificial Intelligence, Big Data, Business Innovation, China, data, SEO BLOG /

Business people, not to mention the public on a global basis, are getting increasingly excited, as well as concerned, about the potential of artificial intelligence (A.I.)—so much so that China’s growing involvement in A.I., and the vast quantity of data that China is capable of generating on a daily basis, has many wondering if the

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Finding the Analytics Sweet Spot to Optimize Business Decisions

Big Data, SEO BLOG /

Today’s competitive economy becomes more daunting with every passing business cycle. Companies, industries, and even entire markets can turn on a dime, and that leaves decision makers scrambling to make the most accurate, timely business decisions they can. The challenge isn’t only making the best business decisions, but knowing how to extract meaningful insight from

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Facebook: Is your life in their database?

Big Data, SEO BLOG /

Everything you need to know about the Cambridge Analytica scandal, the use of big data what the future holds for Facebook Each year, targeting technologies get increasingly sophisticated. Machine Learning has turned simple algorithms into sophisticated Big Data which helps companies precisely focus specific messages at apt times to appropriate audiences Many rely on extrapolating

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Step by Step, AI Is Accelerating the Search for a Cancer Cure

Artificial Intelligence, Big Data, cancer, machine learning, purpose driven, SEO BLOG, Technology /

AI already is delivering breakthroughs in cancer diagnosis, but even optimists believe a cure is a decade away. For about a million years, the human race has been on a curve of innovation, an upward arc that has progressed from controlling fire, to inventing the mechanical movable-type printing press, to creating artificial intelligence (AI) systems

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The mystery of data discrepancies finally solved

Big Data, SEO BLOG /

Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies Data discrepancies are very common, and misunderstanding them will lead you to the wrong conclusions. But there’s good news: we’ve finally solved them to give you simple explanations about each discrepancy type and how to deal with it.

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How to Use Predictive Analytics for Better Marketing Performance

AI, algorithms, Artificial Intelligence, Automated Segmentation, Big Data, business analytics, CAC, churn rate, Cluster Models, Collaborative Filtering, customer acquisition cost, customer lifetime value, data analytics, data mining, Descriptive Analytics, Digital Marketing Analytics, Google Analytics, Identification Models, Lead Scoring, lead segmentation, Lifetime Value Prediction, machine learning, marketing campaign, metrics, Predictive Analytics, Predictive Scoring, Prescriptive Analytics, product fit, Propensity Models, ROI, SEO BLOG /

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article,

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