One of the most important aspects of managing an account is making sure tracking is implemented and set up correctly. The data that conversion tracking and final URLs bring in, is a crucial part of the steps you take to further optimize your paid search efforts. Let’s go through two important tracking changes and updates […]
AOL’s partnership with Bing affects your ad performance in Bing, whether you know it or not. I recently checked AOL’s performance in a Bing account and found some surprising data that I’d like to share. To say I was surprised at the results is an understatement. My AOL findings make me more confident that Microsoft’s
July 13, 2018 Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences. These new in-market audiences are designed to allow advertisers to target users that Bing determines are ready to make a purchase. Bing Ads’ in-market audiences are now available for search campaigns in the U.S. market. What
June 6, 2018 Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing. The Google Merchant Center (GMC) Import tool will help you: Save time by reducing the need to maintain two separate feeds for Bing Ads and Google AdWords. Import product offers more
GMC Import Tool Now Available for Bing Shopping Campaigns Read More »
May 7, 2018 Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network. The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer
[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1 – Search Engine Land Thanks to Our Sponsor Source link
Intent-based keyword research: Let Google be your guide – Search Engine Land Thanks to Our Sponsor Source link
Intent-based keyword research: Let Google be your guide Read More »
How to use good ol’ PPC to support fun and creative branded content – Search Engine Land Thanks to Our Sponsor Source link
How to use good ol’ PPC to support fun and creative branded content Read More »
So many paid search campaigns, so little time. Here’s how to stay ahead of it all. – Search Engine Land Thanks to Our Sponsor Source link
So many paid search campaigns, so little time. Here’s how to stay ahead of it all. Read More »
Bing Shopping ads updates include multiple images, product status reporting & more – Search Engine Land Thanks to Our Sponsor Source link
Bing Shopping ads updates include multiple images, product status reporting & more Read More »
