It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real baking can occur, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its […]
IAB Tech Labs launches blockchain-analysis pilot program Read More »
More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has now launched what it calls the “first-ever blockchain mobile ad campaign.” The effort actually involves several separate campaigns for Anheuser-Busch InBev, the world’s largest brewer and maker of Bud Light, Budweiser, Michelob
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign Read More »
Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts. In December, NYIAX filed a patent with Nasdaq for trading any physical or digital asset on an exchange. In other words, NYIAX founder Carolina Abenante
NYIAX partners for the first outside instance of its patent-pending asset exchange Read More »
You land on a website and there are side banners, above-the-fold banners and pop-up ads displaying all the things you want to buy or wanted to buy at one point in time. You’ll also find reminders of these products in your mailbox and when you open a YouTube video! Simply put, there’s no escape from
How Blockchain Can Be Instrumental in Preventing Digital Fraud Read More »
One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be public to all of the participants in that network. But that can also be a major drawback, since many kinds of transactions need to remain private because of the financial terms, the competitive strategy,
Lightstreams seeks to solve a blockchain vulnerability: It’s too public Read More »
Online advertising can sometimes feel a whole lot like playing Plinko, the popular mini-game featured on The Price Is Right. You drop a ball into a board pock-marked with pins and hope it lands where you want it. In other words, advertising online is complicated; you do research, determine your target audience, create a quality
NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI Read More »
Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples. A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an
Bottos launches a marketplace for data to train AI models Read More »
Social referral marketing platform Grabbr has launched a blockchain-based ledger to transparently track key events. Based in Franklin, Tennessee, the company offers rewards to users who share marketing content via email, social networks or SMS. Its platform was launched in January. In a typical use case, CTO Eric Ramos told me, a marketer sets up
Grabbr employs blockchain tech to lock-record its social sharing Read More »
Home Blog Chapter 10: More Resources: Our Interview With Blockchain Online Learning Platform BlockGeeks Founder Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! For more information on blockchain and cryptocurrency, check out our interview with Ameer Rosic of Blockgeeks, an
