Blockchain

Where are the key transformative tech trends of 2018?

It’s the beginning of September (and no, I don’t know how that happened either), and as the summer lull winds to a close and we prepare for a renewed frenzy of activity, it’s a good moment to take stock of the year so far. Last month, two different articles were published looking back over some …

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Gartner’s Andrew Frank: Third-party validation of brands, content is coming

In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party decentralized service. So predicts Gartner VP/Distinguished Analyst Andrew Frank, who will delve into the topic of “How GDPR, privacy, identity and blockchain are shaping the next wave in martech evolution” at our …

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Demystifying the hype around blockchain for marketers

Most business leaders understand that innovation typically comes from the edges of the business, not its core. That is why many companies will create R&D or innovation functions, separate from day-to- day operations.  Beyond the organisation, the edge of the business environment is where innovation potential is highest. Enlightened business leaders will know what the …

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How to Market Your Blockchain Project Without Social Media

The social media sites like Facebook, Twitter, along with Google have banned all the ads for cryptocurrencies. The main reasons to do this are scams and frauds. However, there are plenty of websites online that scam people every day, and they go free from legal actions. This problem might be temporary but how do you …

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5 Brands Harnessing Blockchain for Marketing and Advertising

In October 2008, Satoshi Nakamoto launched bitcoin with a white paper, creating and deploying the world’s first decentralized cryptocurrency. As part of the implementation, the first blockchain database was devised. Despite being released almost a decade ago, blockchain technology has only recently come into the public eye. Today, brands are exploring whether blockchain can help …

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How Blockchain Will Disrupt the Marketing Industry Forever

No doubt, one of the greatest headliners in our world this century is the blockchain technology. Closely allied to the blockchain are bitcoin and other cryptocurrencies. Truly, many are yet to accept cryptocurrency; but, no person can deny that blockchain technology has come to stay. Initially, the emphasis of the blockchain has been its impact …

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