UPDATED! This post was expanded and updated for 2017 to include more examples of social media prompts to get the conversation going! We all know that social media marketing is important, but for some people, opening up Twitter or Facebook and staring down that empty status update box can be incredibly intimidating! There are about 3 […]
26 Social Media Prompts that Get the Conversation Going Read More »
No one is safe… …except maybe digital marketers. Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and
You can only launch a podcast once. Once iTunes approves your podcast, you have eight weeks to make an impression in the New and Noteworthy section – the coveted spot on the iTunes Store directory that allows you to be highly visible and gain the recognition of millions of users for eight weeks. You need
Over a year ago, I did a live critique of DigitalMarketer Lab Members’ landing pages on our weekly Office Hours webinar training. During that Office Hours segment, I identified four main landing page criteria that every landing page must consider. Now, I’ve expanded that list with a 15-Point Audit across those four categories that will tell
Landing Page Optimization | 15-Point Landing Page Audit Read More »
A lot of big brands are getting absolutely slammed on the Internet lately. Sometimes it’s for something one of their employees got caught doing. Like United dragging that guy off the plane because he… bought a ticket. Or banning two kids for wearing… kid’s clothes. Sometimes it’s because of what management got caught doing. Like
Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes Read More »
What if every lead you brought in was worth $44.60 to you? And you didn’t have to pay anything to get them? Some get-rich-quick scheme? Nope. Just one of the last organic options when it comes to traffic, and you’ve probably heard of it. It’s called Instagram. Of course, Instagram has a bad rap. Most think
How to Sell on Instagram Organically and Using Paid Campaigns Read More »
It’s rare that you see a company leveraging marketing at every step of the Customer Value Journey. Most brands only leverage marketing at the beginning of the journey… as a way to generate awareness for their product or service. Or, they implement a marketing campaign at the end of the Customer Value Journey… like a
Wag! Turns Busy Dog Owners into Customers and Brand Promoters Read More »
At Velocity, we’re always looking for new ways to tell stories and always in the market for a new content format. But lately we’ve started to feel a bit… format-constrained. We’re pretty comfortable with the core content marketing format portfolio: videos, ebooks, emails, slideshares, websites, infographics, blog posts, landing pages, listicles, glossaries, FAQs, prezis, interactive
New Content Format: Introducing Velocity String™ Read More »
If I’m ever asked about my ‘favourite marketing metrics’ (it happens when you live the B2B thug life), I usually start with a stock phrase, “Well, revenue is the mother of all metrics, but short of that, I like…” But, even as I say it, I know in my heart that it’s wrong. (Then why
Why Revenue is the wrong metric for B2B marketing Read More »
Looking to increase your sales? Well then, it follows that increased engagement be a priority of yours, too. And the best way to increase engagement is to straightforwardly ask for it, direct response style. If you’re like most digital marketers, you spend a lot of time and effort and money on the upfront interaction and
Direct Response Strategies | Strategies to Increase Engagement & Sales Read More »
