Book Lists

How to Be the CEO of Your Law Firm – Instead of an Overworked Attorney Without a Life

I was once told that some doctors make the worst business people when it comes to running their own practice, because there is more of a focus on delivering care to patients than on the day-to-day operations that pay bills and office staff and even market the practice. I can’t help but think other professionals …

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These 10 Books Will Inspire People to Give You Whatever You Want

Motivation, influence and persuasion are more important than you might think.  We are all at least part time influencers, motivators and persuaders in some aspect of life whether it’s convincing a toddler to eat her vegetables or closing a six-figure deal, motivation, influence and persuasion skills are something we can all stand to upgrade. The …

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9 Books to Help Unlock Awesome Social Media and PR Powers for Your Business

Social media, with its global reach and exposure, is something businesses can’t ignore. However, for some business owners, social media involves the 3 C’s: complication, complexity and confusing. Dealing with these 3 C’s should not be a reason business owners stay away from social media though. And for one good reason: Your customers are there. …

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10 Great Reads for Small Biz Owners Afraid to Conquer Big Data

Your business doesn’t need to be a billion-dollar, multinational company like Walmart, to make use of Big Data, artificial intelligence, etc. In fact, learning how to use this technology could be a distinctive advantage for a small business too. Many small and medium-sized businesses won’t take advantage of this potential edge. They assume that Big Data …

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Deliver Better Customer Service Experiences With These 10 Books

Technology has changed every aspect of business including customer service. Because of technology, customers no longer passively consume your marketing and advertising. They can research your claims, compare your business within seconds, and choose from a global marketplace of options.  Technology also gives customers a larger platform than ever before. In the past, businesses only …

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