Books

Tech sector needs to face up to responsibility and embrace regulation – GeekWire

Microsoft President Brad Smith called on the tech industry to “step up and do more to address the challenges” that technology has created, speaking in an interview for the GeekWire Podcast about his new book, Tools and Weapons, written with Carol Ann Browne. (GeekWire Photo / Todd Bishop) Microsoft President Brad Smith has a light-up …

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Write the Book, Get the Business. 3 Ways to Do it

There are no shortcuts on the road to success. That is undeniable. But there are ways to beat your competition to the finish line. One way is through the intentional establishment of authority. The perception of authority means that more people will listen to your message. And trust you. And hire you. And one fast-track …

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Best Business Books: 50+ Marketing Experts Will Make You Smarter

Want to improve your marketing? Of course, you do. Beyond learning about the latest marketing trends, the best thing that you can do is to improve your understanding of business more broadly. The best way to accomplish this is to read the top business books. To help you choose the best business books, I asked 50+ top marketers …

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Top Marketing Books: Experts Recommend the Best!

“What are the top marketing books I should read?” is a question I’m often asked. While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies. (Note: There are duplicates since multiple marketers recommended the same books although their reasons varied.) If you’d prefer, here’s a …

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