brand bidding

Should you bid on your competitors’ brand terms? A simple test for PPC – Econsultancy

In the last couple of weeks the competitor and brand bidding debate has once again reared its ugly head when Basecamp.com ran this controversial ad below. The ad fires back at Google over the fact that Basecamp has to pay them what they called a “ransom” so that they appear at the top of the […]

Should you bid on your competitors’ brand terms? A simple test for PPC – Econsultancy Read More »

How to run a successful competitor-focused paid campaign

One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically. The best example of this is bidding on competitors’ brand or product names. For example, if you’re in the athletic shoe/apparel industry, you’d

How to run a successful competitor-focused paid campaign Read More »

WP Twitter Auto Publish Powered By : XYZScripts.com
Exit mobile version