brand purpose

What machine learning and semiotics can reveal about a brand’s values – Econsultancy

AI/Machine learning, brand purpose, Content Strategy / Good To SEO

You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance. Brand values and personality define what your brand stands for and the response you […]

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Brand purpose was a key theme at Web Summit 2018

brand purpose, Strategy / Good To SEO

Brand trust and transparency have become more important than ever and the need for brands to demonstrate their purpose and values was a key theme raised at 2018’s Web Summit. On the first day a very well attended session was ‘The Marketing Insider’s Tips for 2019’ as everyone wanted to hear the priorities of the

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A day in the life of… co-leader of Mindshare Purpose

A day in the life, brand purpose, Strategy / Good To SEO

Rob McFaul is client director at Mindshare and co-leader of Mindshare Purpose. The idea of brand purpose and companies ‘making the world a better place’ has been hotly debated. There are those that see it as detracting from the marketer’s job of making money and those that are more sanguine. So let’s hear from someone

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