Brand Tracking

6 Ways to Utilize Social Media for Financial Institutions

Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% …

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6 Reasons Why Financial Institutions Need Media Monitoring

Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies to have a bulletproof strategy — especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% …

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7 Reasons Online Reviews are Essential for Your Brand

Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dentist services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visiting a business. More importantly, …

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5 Reasons Why Google Alerts Just Aren’t Enough Anymore

If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends So yes, they peaked in popularity during the first Obama administration. But they’re …

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Reputation Management for Doctors & Hospitals

Most of us probably never think about hospitals as businesses with marketing teams and “customers.” They’re just there when we need them, which hopefully isn’t often. But hospitals and clinics are big businesses, and getting patients in the door is a major priority. And to make it work, your hospital needs to be as welcoming …

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5 Types of Keywords Every Company Needs to Track

From social media, to online advertising campaigns, to collaborations with influencers – you’ve been working hard to create buzz online around your brand and its products. How do you know if it’s working? Most marketers know by now that measuring brand awareness begins with monitoring what people are saying about your brand. This involves tracking the keywords used in …

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5 Online Branding Mistakes You Can’t Afford to Make

Online branding. It’s that elusive but powerful thing that influences buying decisions. It’s the je ne sais quoi that customers feel when they willing pay more to get essentially the same product or service. Some companies actively invest in it. Some don’t even think about it. But the truth is, if you are communicating with …

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5 Easy Steps to Start Getting Better Online Reviews

It doesn’t matter how good you think you are. What matters is how good your customers think you are. They are the ones buying, and their opinions are the only ones that count. In my last post, I talked about how important online reviews are and how you can use them to improve your business. But …

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