Online branding. It’s that elusive but powerful thing that influences buying decisions. It’s the je ne sais quoi that customers feel when they willing pay more to get essentially the same product or service. Some companies actively invest in it. Some don’t even think about it. But the truth is, if you are communicating with […]
5 Online Branding Mistakes You Can’t Afford to Make Read More »
It doesn’t matter how good you think you are. What matters is how good your customers think you are. They are the ones buying, and their opinions are the only ones that count. In my last post, I talked about how important online reviews are and how you can use them to improve your business. But
5 Easy Steps to Start Getting Better Online Reviews Read More »
Your brand’s reputation affects the business directly. People won’t buy your products if they don’t feel they can trust you. Or worse, if they feel that others don’t trust you. Let’s not let that happen. There are practical steps you can take to improve your reputation online. Even better, there are tools that’ll help get you
8 Essential Tools for Online Reputation Management Read More »
Schools have become major marketing operations. They attract students from all over the world, building a name and image for themselves as the perfect destination. Just like any global company, the goal is to create a recognizable brand. But universities and other tertiary education providers do have their own challenges. They need to maintain a positive reputation, knowing
How Schools Use Brand Monitoring to Enhance Their Reputations Read More »
Get people to say nice things about your brand. That’s what PR is. Simple concept, really. Unfortunately, this simple concept is rather hard to execute. It’s not all after work drinks and glamorous parties. On top of networking, PR teams are always busy writing press releases, sending outreach emails, launching social media campaigns, and more.
6 Signs You Need to Start Tracking Your PR ROI Better Read More »
