Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If you don’t believe that having a good name will impact your business, maybe you should. After all, catchy names outperform long and complicated names on the stock market by […]
What can we learn from these 4 successfu trademarks Read More »
Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition. In this article we look at the importance of branded searches and provide guidelines to help you understand, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need
Organic reputation management & brand protection Read More »
UPDATED! This post was expanded and updated for 2019 to include fresh new information. Are you wondering why so many content marketing teams are yet to take advantage of video—even with all of the statistics and case studies that prove its effectiveness? Case in point: 78% of people watch online videos every week, and 55% view
20 Pre-Production Tips to Create Successful Video Content in 2019 Read More »
Over the years, many companies have debated whether you should or should not bid on your own brand terms. Some article suggests you should not waste your money and others believe it is a no-brainer. In a previous article Why Brand Ad Campaigns are So Important, I discussed the reasons why you should bid on branded
What Happened When We Paused PPC Brand Campaigns Read More »
By Alicia Galan Something’s changed. You don’t feel as inspired anymore. You’re not getting the same enthusiastic responses you used to. You try to fall back in love, but something feels . . . off. Your brand is just like any other relationship. It’s complicated. There are issues. Issues are natural; they don’t mean that
3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you
iStock by Getty Images Branding is so much more than having a cool logo or flashy website. Sure, today you have to be able to engage your audience and “tell your story” . . . but if you don’t tell it the right way, you’re left with nothing but a wasted opportunity. This is where
8-Step Branding Strategy for Your Small Businesses Read More »
One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world,
Visuals are content marketing sugar. Marketers call visuals eye-candy for a reason! You add sugar to your coffee makes it taste better—right? Similarly adding images and/or video to each piece of content will sweeten it for your audience. As a result, your visually studded content marketing will be easier to consume resulting in more attention
Visual Content Challenges: Missing Out On Marketing Success? Read More »
Copywriting and content development are often used interchangeably, as if they mean the same thing. However, although they’re both part of a package, they deal with separate issues. Knowing the differences between the two can save you a lot of frustration and time. Copywriting vs. Content Development The biggest difference between content development and
