Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I recently began jogging in Hoka running shoes, and it’s not a far stretch for me to use the word love when recommending them to others. But […]
OpenClipart-Vectors / Pixabay Back in the old days, having “global reach” meant businesses had to (literally) set up shop and ply their wares on foreign shores. Fast forward a few short generations later and practically any business can rightly claim to have a worldwide presence without ever setting foot in the places where their customers
10 Things Only B2B Brands with Solid Global Reach Can Understand Read More »
As a child, I was a huge fan of Australian Rugby League, and my favorite team has always been the Cronulla Sharks. I feel like the luckiest person in the world to have turned my passion for my childhood sporting team into my job, as I now work on marketing and digital strategies to increase
3 Ways to Turn Your Brand’s Supporters Into Fans Read More »
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases
Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts It is especially painful for
How to Hack Retention Rate and Get Customers to Stick Around Read More »
Localization is a wide and specialized process that not only means translating your web content, but also customizing it according to various targets’ familiarity. This process entails activities of adapting your website into, not only different languages but also a variety of cultural contexts. It addresses language, cultural preference of the content, overall design and
The Reasons Why You Should Localize Your Online Business Read More »
While some may think that branding—at least in the traditional sense—is not nearly as important as it once was, it’s still essential to the long term success of your company. But while fundamentals remain the same, branding in a digital world has evolved considerably. The fact is, the proliferation of the Internet, social media and
Branding Your Company in an Increasingly Digital World Read More »
Several years ago Facebook pages were called “Fan” pages. Each person that liked your page, was a fan. Though confusing for some, for marketing it was a great way to look at people that love your brand. Additionally, its a great way to see the brand influencing people. You see, fandom is a real thing,
Ask a new business owner to tell you about their brand strategy and most will stop at their logo, which means they have none. Small business owners consistently overlook the importance of branding and do so at their peril. This problem even persists across large organizations where the understanding and use of a strong brand
Do you own your ideas? If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Think of that time you
3 Simple Ways to Protect Your Content on Social Media Read More »
