The marketing industry is dynamic and susceptible to change. By its very purpose, it has to be able to fluidly adapt to new technologies and the shifting focus of consumers. But now there’s a new change on the horizon that will shake up digital marketing, along with many other industries: blockchain. In 2016, we saw […]
Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have
How to Use Customer Feedback Loops to Reduce Churn Read More »
When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build a brand, increase conversions, boost referrals and encourage repeat business. In this day and age, though, when billions of people have at least some kind of online social media presence
How to use the power of social media to better market your online store Read More »
A lot of big brands are getting absolutely slammed on the Internet lately. Sometimes it’s for something one of their employees got caught doing. Like United dragging that guy off the plane because he… bought a ticket. Or banning two kids for wearing… kid’s clothes. Sometimes it’s because of what management got caught doing. Like
Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes Read More »
Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether everyone thought their new animal skins looked good. And as long as brands have been around, there’s been a whole industry built around portraying the right manicured image to the world. But the last
Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity Read More »
PIRO4D / Pixabay Ad blocking has become a problem for the modern marketer. At the heart of the issue lies the concept of relevancy. Is one solution understanding what makes good advertising? First, let’s look at why there has been a dramatic rise in ad blocking. People block bad adverts. That’s the fundamental issue here.
What Brands Should Learn From the Ad Blocking Problem Read More »
5688709 / Pixabay Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the first digital generation, their values and perceptions are quite different from previous generations. While they voice strong opinions on social and political
Millennials Are Finally Taking Action in Brand Support Read More »
5 Bite Size Tips to Sweeten Your Brand Experience Pushing products isn’t what it used to be. Consumers in 2017 often tune out a message when they feel they’re being sold to. Today’s consumers aren’t just looking for products to buy; they’re looking for solutions to their problems. Marketers are quickly learning that brand experiences
5 Bite Size Tips to Sweeten Your Brand Experience Read More »
rawpixel / Pixabay Want to improve your personal brand online in minutes, for pennies a day? It’s simple, and it starts with registering the domain (website address) for your real name. That is the first step toward getting a more professional email address tied to your name (vs. a free account from Gmail, Yahoo or
We all know there is a transactional side to the customer relationship. Everyone loves a good deal—I know I do. But there’s also an emotional side, which can be even more important to your business in the long run. Customers feel loyal to the brands that they love just like they feel loyal to friends
From Empathy to Loyalty: Connecting with Customers Read More »
