Have you got a brand new product on your hands that you are gearing up to launch to the public? Do you want to make sure the product launch is nothing short of a smashing success? Do you want to ensure that the messaging for your product is just right and speaks directly to your […]
Personal branding is more than just a 30-second elevator pitch used to introduce yourself. While it is important to quickly and concisely explain who you are and what you can bring to the table, personal branding goes much deeper than that; it is a vital key to small businesses and entrepreneur success. In this article
Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet –
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PhotoMIX-Company / Pixabay What is brand? Brand is a catch all term that we use to describe the look and the feel of a company. This is everything from the logo, to what colors they use, to how they speak about themselves, and their voice, tone, and style of communicating. Basically brand is everything. Brand
What’s in a name? As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US startup company. Positioning statement If you
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Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will
Artificial intelligence (AI) has become more than just a tool for powering robots. It’s now used in dozens of industries and consumer applications, including marketing. These days, these AI marketing experiments are aimed at connecting with a notoriously skeptical generation. Generation Z has a buying power that’s growing exponentially. Can AI be what can help
Can AI Help Brands Effectively Market to the Skeptical Gen Z? Read More »
By Kady Sandel Entrepreneurs often are overwhelmed by the sheer number of strategies available to grow their businesses through branding. Should you learn Pinterest SEO? Do you need to adjust the colors on your landing page to improve your bounce rate? Is it time to look into billboard advertising? But it doesn’t have to be
Creating a brand identity for your small business that helps define your brand image is an important task that many neglect. But there are definitely benefits for businesses that take the time to establish their brand and use it consistently. Creating a brand identity that reflects your values can create a strong connection with your
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Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results
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