branding

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3 Marketing Insights You Can Learn From the Circus

3 Marketing Insights You Can Learn From the Circus To keep a brand fresh, it must inevitably evolve. However, as the former VP of Sales & Marketing of the Retail Sales Division at Cirque du Soleil, Alma Derricks knows that not every trend is suited to reach all customers in every industry. The trick is …

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The 5 Step Approach to Cross-Channel Customer Engagement

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels …

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Location And Branding: Customer Experience At Its Best

Use Your Location To Improve Your Brand And Business Ever thought about how your physical location reflects on your brand and your business? Or did you rent the first available place you could afford without thinking about the marketing implications? Be honest. I know other factors are much higher up your real estate requirements list. …

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How to Become an Immersive Storyteller (and Boost Engagement)

Studies show that brands who use immersive storytelling increase engagement, improve user experience and eventually boost sales. Why is storytelling so important for the growth of your blog? In this post you’ll discover some effective methods used to become a great story teller and how it can improve the connection between you and your audience. …

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StrategiesForSmallBusinesses

7 Effective SEO Strategies For Small Businesses

Simply having a well-designed website won’t drive the necessary traffic to keep your business afloat. Search engine optimization practices are very important when it comes to attracting new visitors and converting them into leads and sales. This is due to the fact that the average consumer uses search engines to look for anything ranging from …

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