brands

Why Social Media Still Matters in the SEO Landscape

Facebook is getting a bad rap these days for its latest algorithm changes, which makes it increasingly challenging for businesses to gain organic visibility on the platform. But it’s not the only social network that is making algorithm adjustments – Twitter, LinkedIn, Instagram, and practically every major social media platform are following suit. The end …

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How Bettina Hein Grows Video Ad Platform Pixability 100% per Year

This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was …

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What Facebook’s Algorithm Update Means for Brands

The Facebook algorithm update that fans have been waiting for is here! Facebook has been under intense criticism in the past year from groups who say that they allowed foreign interference in national elections and continue to keep users in filter bubbles — in other words, that businesses have taken the place of content from friends …

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15 Innovative Approaches to Improve Your Pay-Per-Click Campaigns

Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to …

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