Nearly 52 percent of marketing professionals around the world agree that video offers the best ROI. It’s probably why research shows 80 percent of internet traffic will be made up of videos. Marketers love video because It drives higher engagement It boosts SEO for first-page ranking on Google It costs less to drive a lead […]
Whether you’re new to video or looking to scale production with new, more complex video formats, it’s helpful to be familiar with the various video editing technologies. There are numerous to choose from, but knowing the heavy hitters and what each is best suited for can make it easier to find the perfect video editor
When you think of all the different ways freelancers can help you get more done, don’t limit them to the same ol’ same ol’ projects. Sure, contingent workers are great for smaller projects like creating spreadsheets and writing articles. But freelancers can do so much more. Here are a few projects you probably didn’t think
Most business owners know that a consistent, thoughtful online presence can be incredibly valuable to their marketing efforts, but many still miss the “why” of the equation. This lack of focus can lead to watered-down messaging and blurry social strategies. Upwork freelancer and social media manager Taylor Smith says, “Many businesses still don’t recognize how
How a Social Media Pro Can Transform Your Online Presence [Use Case] Read More »
When it comes to data, data visualization can tell stories from piles of numbers and statistics and bring life to facts and figures. There are numerous benefits to turning data into clever graphics and interactive dashboards, not the least of which is making better, more informed business decisions. Whether it’s data you’ve collected or publicly
Tips for Finding the Best Data Visualization Expert For You Read More »
OpenCart is one of the most popular open-source ecommerce platforms for quite a few reasons: It’s easy to set up, user-friendly, and highly extensible, and it allows for unlimited categories and product listings. Previously we reviewed OpenCart and five other top ecommerce platforms to compare features, pricing, hosting, and support. If you have opted for
11 Ways an OpenCart Developer Can Level Up Your Ecommerce Store Read More »
Creating videos for your businesses—especially at scale—can seem daunting and expensive. You might think you need to hire an in-house video team or an expensive production studio to create a steady stream of video content, but that’s not the case. As the popularity of video has grown, so has the pool of freelance talent ready
We’ve come a long way since the term artificial intelligence (AI) was coined by AI luminary John McCarthy at Dartmouth in 1955. Sixty-three years later, AI is transforming healthcare, fintech, and other industries across the spectrum. While the quest for a truly humanlike AI continues, advancements in big data and machine learning (ML) have helped
When building a flexible talent program, many companies mistakenly take the “if you build it, they will come” approach. What they usually experience resembles more like if you build it, they will resist. How do you encourage people to consider different talent options that may result in higher ROI? Approach it from a mindset change,
Why HR Execs Say Scaling a Flexible Talent Program Starts With Changing How People Think Read More »
Art direction, graphic design, and creative direction: How are these disciplines different, and which do you need for your project? Art direction came in at no. 6 on Upwork’s 2018 Skills Index of the fastest-growing skills, proof that marketing teams are looking for more than just graphic design when it comes to their creative projects;
Graphic Designer, Art Director, or Creative Director: Which Do You Need? Read More »
