BrandViews / zendesk

Cultivate Community For a Better Customer Experience

People are talking about you—and, let’s be honest, you might not like what they’re saying. Customers will always be discussing your products and services out in the wild—conversations between real human beings, from power users sharing their knowledge to folks just ramping up seeking tips and tricks. Even if you don’t always like what you …

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How is Machine Learning Being Used in Customer Service?

Machine learning in customer service is used to provide a higher level of convenience for customers and efficiency for support agents. Support-focused tools enabled with machine learning are growing in popularity thanks to their increasing ease-of-use and successful applications across a variety of industries. Gartner predicts that by 2021, 15 percent of customer service interactions …

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Start Providing Personalized Customer Service

Personalized customer service, and a personalized customer experience, means that a business 1) knows its customers and their needs, and 2) is willing and able to provide them as efficiently as possible. This is sometimes called personalization at scale: where software solutions help provide the context necessary for assisting customers in need or pointing them …

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3 Ways an AI-Powered Knowledge Base Changes the Game

If long-term predictions about artificial intelligence bear out, the way we work will soon be upended in ways not seen since the Industrial Revolution—but in the meantime, AI is already helping humans work better and smarter. And in customer service, AI stands to help support teams emphasize that most human of skills, empathy—a trait that …

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More Than Just A Rep

Today’s companies understand how customer service plays a critical role in their efforts to be “customer-centric”—it’s why many of them invest heavily in the various functions of customer support. By adding an element of customer-centricity to different facets of a business, these companies are changing what a customer service job can be. Modern customer service …

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