Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m talking about focusing on the content needs of […]
How to Use How-To Content to Create and Retain Loyal Customers Read More »
Have you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List 20 Ridiculously Easy Ways to Get More Email Subscribers How to Build an Email Marketing List as Quickly as Possible 10 Irresistible Incentives That Will Grow Your Email List—Fast Of course you have, and I
User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. When your brand shares something a customer or fan created, that external recognition not only strengthens the customer or fan’s affinity with the brand, it encourages that person to share the content further with his or her friends (and
Where Does It Fit in Your Content Marketing Strategy? Read More »
About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark Twain Robert Rose and I will launch our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit, at Content Marketing World this September. The
When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Why the lag? “One of the primary drivers
How to Step Up Your Financial Services Content Game Read More »
Doesn’t it seem like attention is getting a lot of, well, attention? Every day you see new strategies to increase the attention we receive from our audiences and buyers. You have “attention marketing,” a term describing a business model built around the hyper growth of social media. There is the “attention economy,” which elevates the
The Democratization of Distrust Is Our Biggest Opportunity Read More »
Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Many brands struggle to stay out of the spotlight in their content. They begin with good intentions to
Zendesk Shares How to Create a Successful Brand Publication Read More »
In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center. #Marketing, in its truest form, was meant to be a
The Only 10 Ways to Make Money From Content Marketing Read More »
A few months back I wrote about Cosmopolitan magazine in my letter for the CMI weekly newsletter (hey, don’t judge … this is for work). In looking through its media kit, I saw that Cosmopolitan reaches a monthly audience of over 14 million women via the print magazine and over 50 million including digital channels.
The Future Model for Content Marketing and Media Are Identical Read More »
