Business Books

influence redefined

Influence Redefined Shows the Relationship Between Communication and Leadership

Usefulness Content Freshness “Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday” is a guide to influential communication at whatever level of leadership that you find yourself. You don’t have to be an Oprah Winfrey, Steve Jobs, or Mark Zuckerberg to make

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platform bldg

Turn Buzz into Reality with the Ultimate Guide to Platform Building

Usefulness Content Freshness If you have ever found yourself wondering, “Just what is a marketing platform, again?”, Wendy Keller’s “Ultimate Guide to Platform Building” will break it down. “Ultimate Guide to Platform Building breaks down the tools of the trade (the same ones the pros) and

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brand slaughter book

How the Best Businesses Are Preventing BrandSlaughter

Usefulness Content Freshness Make sure you’re feeding your branding the right things for your business’ long-term success. In “Preventing BrandSlaughter: How to Preserve, Support and Grow Your Brand Asset Value”, former psychotherapist and keynote speaker David Corbin, shares the core fundamentals of branding and the potential

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