Business Books

Bring Your Human To Work Rediscovers a Workplace with Real People In It

The age of technology has ushered  in a plethora of social behaviors, among which is a reassessment of how we work. The number of people working remotely leaving companies struggling with whether or not to even have a central office.   These decisions impact how people work and decide how to bring themselves into a work environment. […]

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Is Your Brand a Legacy In The Making or a Flash in the Pan?

We read and hear about how fast-moving society has become, thank due in part to people having online access and generating an always-on awareness. That awareness sometimes celebrates overnight success, instant gratification, and unfortunately hyperactive short-term thinking. With that environment in mind how can marketers craft messages and ideas that stick with people enough to

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Book on Creative Clarity Looks at Managing Creativity in your Business

Creative thinking is essential for developing innovation in products and services. But applying creative thinking in business can run into a brick wall — the philosophy of business is to apply uniform production processes to permit scale, making the unique aspects of creativity play second fiddle to cost and productivity concerns. The key to solve

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Cost-o-vation Examines Business Innovation While Watching Your Costs

When it comes to innovation, entrepreneurs must learn how to apply processes to extract value, not just sit with the idea in their mind. But once a product or service is being offered, entrepreneurs must look at how they can manage expenses. That kind of decision making becomes tricky when you are trying to innovate

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Motoring Africa Examines Business Opportunities in an Emerging Auto Manufacturing Industry

For years, consolidations in the auto industry have made the market seem as if opportunities for new entrants were limited.  But the changing economics in global markets have made this obstacle “appear” less formidable.  I say “appear” because building cars can seem simple, but building a manufacturing operation to scale is more complex. Anyone following

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4 Keys to Leadership Greatness

geralt / Pixabay The great Coach John Wooden got it right when he said, “Competitive Greatness is being your best when your best is needed the most.” Rather than focusing on winning the game, he believed in concentrating on being the absolute best you can be in that moment. To him, that was winning. If

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Straight Talk for Startups Gives you Rules for Pitching Your Business to Investors

In the TV series “Star Trek: The Next Generation” and its sequel series “Deep Space Nine,” the commerce-centric aliens known as Ferengi had a directive called The Rule of Acquisition. Well, entrepreneurs are not aliens, but start up complexity, especially when it comes to financing a start-up and managing its complexity, can feel alien enough

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