An all-time high 48% of organizations say cloud BI is either “critical” or “very important” to their operations in 2019. Marketing & Sales place the greatest importance on cloud BI in 2019. Small organizations of 100 employees or less are the most enthusiastic, perennial adopters and supporters of cloud BI. The most preferred cloud BI […]
It’s tough to argue against account-based marketing (ABM) as the de facto strategy for reaching B2B buyers. With ABM, you no longer focus on stuffing your funnel with as many people as possible. Instead, you narrow your focus, targeting specific and motivated accounts with personalized marketing tactics. What’s there to argue against? Except if it
Can You Trust Third-Party Intent Data to Improve ABM? Read More »
Have you ever watched a busy intersection without functional traffic lights? It’s a perfect manifestation of chaos. Vehicles headed in every direction without any sort of system, flaring tempers, incessant honking, or, worse, accidents. This is pretty much what a procurement process looks like without automated workflows in place. A typical procurement system has plenty
5 Benefits of Automating Procurement Processes in Your Company Read More »
Recent years have seen the rise of automated marketing operations, insights, and data analysis. Marketing and Sales organizations are using data from new sources in innovative ways to holistically inform and improve their performance and conversion rates. These first- and third-party data sources are largely captured and categorized by algorithms augmented by artificial intelligence, natural-language
The Marketing Data Scientist Exists, Just not in Title Read More »
Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. In a recent report, How Advanced Statistical Analysis
Differentiate Intent Data Analysis with Advanced Analytics Read More »
82% of enterprises are prioritizing analytics and BI as part of their budgets for new technologies and cloud-based services. 54% say AI, Machine Learning and Natural Language Processing (NLP) are also a high investment priority. 50% of enterprises say their stronger focus on metrics and Key Performance Indicators (KPIs) company-wide are a major driver of
Which Analytics and BI Technologies Will Be the Highest Priority In 2019? Read More »
It’s a well-known fact that data is vital to the success of any company. Data analytics provides insights into customer behavior – which in turn is used to fuel the strategic initiatives of the business. Well-curated and holistic customer data can open up a world of new opportunities based on concrete numbers. Today, data extends
AI-Powered Chat Brings Conversational Business Intelligence to Your Fingertips Read More »
Broadly speaking, companies today fall into one of three levels of maturity when it comes to their data infrastructure: Primitive, standard, and high-performance. A primitive infrastructure has little or no dedicated management of the data, is mostly built on excel or other spreadsheets, and is poorly supported. A standard infrastructure is built on a traditional
Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email database to the wrong vendor. We understand how easy it is to be led astray by boogeymen who lurk in the shadows and offer a
rawpixel / Pixabay According to IDC’s Digital Universe study, “digital data is doubling in size every two years; and by 2020, the digital universe is expected to contain nearly as many digital bits as there are stars in the universe.” This growth in hyperconnectivity is sending shockwaves across the global business landscape. For many companies,
Analytics Excellence is the Relentless Pursuit of Driving Growth and Profitability Read More »
