B2B marketing needs Plumbers AND Persuaders

B2B Content Marketing, B2B Demand Generation, b2b-marketing, blog, business-to-business marketing, content-marketing, demand-generation, SEO BLOG /

There are two kinds of content marketers in B2B: Plumbers and Persuaders: Plumbers are focused on the pipes, couplings and elbow joints of demand generation. They design increasingly complex nurture flows, set them up in their chosen marketing automation platforms and (I hope and trust) link them to their CRM systems so you can associate […]

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