If you want 2019 to be successful for your business, then you need to better know and understand your customers and would-be customers. I mean really know them. Deeply and intimately. You need to be able to finish their sentences. You need to know what keeps them up at night, at least when it comes […]
Not many people like to journey alone, least of all your customers when making purchase decisions. And while personalization has been topping the to-do lists of a lot of online marketers, many are drawing the line at the easiest personalization tactics — like adding names to automated emails — and then calling it done. Although email
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Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives. Not knowing who buys your products will lead to disappointed consumers and an ineffective marketing strategy. Unfortunately, a lot of companies do not understand what their customers want and
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Content marketing is an integral facet to acquiring new customers, and by providing relevant, original content that answers the common questions your customers and prospects are asking, you can win the hearts and minds of those interested in your company. These days, salespeople and marketers are getting more in alignment with each other than ever
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In an article for Harvard Business Review, Amy Gallo explains that acquiring a new customer is at least five times costlier than retaining an existing one. Yet this (rather self-evident) fact is entirely neglected by nearly 44% of companies. For most business owners, growth seems to be getting more sign-ups from new people, but the
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Some sources estimate over 3.5 million posts are published every day (and 2.5 million of them are on WordPress alone). Ofcom reported in late 2017 that 69% of Americans accessed web content via their smartphones, 61% via laptop and 47% via desktop. The rise in convenient mobile devices means that more people are reading more content at more
It’s no secret — social media has invaded every aspect of our lives and changed the marketing landscape forever. Yet despite this, many B2B marketers remain skeptical of social media’s effectiveness as a lead generation tool. Maybe they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put
One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting a large amount
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3. Create buyer personas for leads Demographics tell only part of the story. Look beyond the flat statistics and build a better understanding of your prospects – and your own value proposition – by designing buyer personas and mapping existing leads to them. The persona is a detailed sketch of the characteristics, triggers, motivations,
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To paraphrase Ferris Bueller, modern marketing moves pretty fast; if you don’t stop and learn what’s new, you could miss out. But who has the time? If there are two universal truths to marketing, they are that we never have enough hours or resources, and that our to-do lists are a mile long. Keeping up
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