buying cycle

How Remarketing Can Help Increase Conversions

NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you …

How Remarketing Can Help Increase Conversions Read More »

How Intent Data Can Improve Your B2B Marketing

Nowadays, B2B marketers have to overcome numerous challenges in their day-to-day activities. Various technological innovations at their disposal can help them a lot in doing so, but they have also raised the bar. And it’s no wonder – being equipped with tools and data that unveil every little detail about their market, their customers and …

How Intent Data Can Improve Your B2B Marketing Read More »

To Optimize Your Sales Cycle, Treat It Like a Buying Cycle

By Greg McBeth Many sales managers learned their craft before the e-commerce boom. Back then, a sales journey was a series of interactions between a sales rep and a prospective buyer—no more, no less. All a manager had to do to tighten their sales cycle was to instruct their reps to add or cut interactions …

To Optimize Your Sales Cycle, Treat It Like a Buying Cycle Read More »