Cadillac’s Last Stand? Storied Brand Aims (Again) for Revival

Advertising and Marketing, Automobiles, Cadillac (vehicle), Driverless and Semiautonomous Vehicles, Electric and Hybrid Vehicles, General Motors, Luxury Goods and Services, Sports Utility Vehicles and Light Trucks, Technology NEWS, Tesla Motors Inc /

“It takes several things to come together to be able to revitalize the brand,” Mr. Carlisle said while at the wheel of a CT6 sedan zipping along Interstate 96 near Detroit. “If you’ve been off people’s radar screens, which we were, they move on to other manufacturers. We have to get back on their screens.” […]

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