Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond that to carefully craft descriptions that can massively increase their click-through rate from search engines. You can do the same. We’re going […]
Nine types of meta descriptions that win more clicks Read More »
Looking to update your B2B content marketing to meet 2019’s challenges? Of course you do! Really–who wants to be left behind? Surely not you! So here’s the big shift: 90% of B2B marketers prioritize their audience’s information needs over their business needs. Translation: In today’s low trust environment, the always-connected customer’s attention and trust must
2019 B2B Content Marketing Research: What You Need To Succeed Read More »
Whether it’s an informational page about your product or a career section for prospective employees, a good landing page has the potential to generate a lot of growth for your business. In order to do that, though, it must have a clear, concise message and a compelling call to action that encourages visitors to take
By Ronald Kimmons It is a well-established fact that email marketing is one of the most cost-effective marketing methods out there—if not THE most cost-effective. One reason for this is legal requirements have created a certain barrier to entry for email marketers. Gone are the days in which marketers would purchase an email list and
Email Marketing 101: The 3 Things That Your Lead Magnet Absolutely Must Do Read More »
