Campaign analytics

Post-campaign analysis (PCA) – How to review a marketing campaign’s effectiveness

Five components of a winning post-campaign analysis dashboard The process of setting up, brainstorming, planning and ultimately delivering a digital campaign is an exhausting, challenging yet fun and extremely rewarding process, especially once the campaign goes live and you can witness first hand the fruits of your labour. However, every digital campaign must at some …

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Black Friday 2017 report | Smart Insights

How successful were brands in their 2017 Black Friday campaigns? Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. 2017 is no exception. ContactPigeon, a marketing automation platform for 200+ eCommerce brands, recently analyzed over millions of emails and eCommerce transactions for a sneak peek into how Black …

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