Campaign planning

How to use keyword research to define a promotional campaign’s messaging and themes

Campaign planning /

Understand different keyword research steps and techniques to begin outlining possible campaign themes and ideas As one of the fundamental, foundational elements of effective search engine optimization (SEO), keyword research enables digital marketers to understand what consumers are looking for online and the potential opportunities to capture this interest and attention through the creation of […]

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Four steps to developing a big idea for your campaign [belVita Case Study]

Campaign planning, SEO BLOG /

The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the desired attention from the target audience. The creative element of any campaign is by far

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How to sketch a campaign map that boosts marketing cohesion

Campaign planning, marketing plan, SEO BLOG /

Cohesive customer journeys rely on brand and growth marketers working together Many modern-day marketing departments are now split into two distinct groups: brand marketers who are tasked with building consumer awareness and growth or channel marketers who are tasked with transforming that awareness into action. Although both parties play for the same team, they often possess different internal priorities.

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How to structure a product launch campaign

Campaign planning, Planning product launch campaigns, SEO BLOG /

How to plan your product launch using the RACE planning framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. Equally, competition has never been as fierce. Our product launch campaign playbook will guide you through

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Awesome ideas for Black Friday marketing campaigns

Campaign planning, Marketing Black Friday, SEO BLOG /

How your marketing campaign can stand out in the run-up to Black Friday With everyone shouting about the same thing, its hard to get your voice heard. Black Friday is no exception. Nearly every major retailer will promote Black Friday. Black Friday has become increasingly popular in the UK over the last few years, after originating

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How to structure an effective campaign plan

Campaign planning, SEO BLOG /

What are the essential parts of a campaign plan template? The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept which utilizes both online and offline marketing communications tools and

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