Career Management

Influencer Marketing That Works | MarketingProfs Podcast

Jeff Barrett knows a lot of people and works with a lot of brands. By virtue of his large following on Twitter and Snapchat, he’s known as an influencer in the marketing space, but “influencer” isn’t his job. Rather, Jeff uses his influence to build his public relations and social media consultancy, Barrett PR. His …

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General Management – Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast] : Marketing Podcast

People staring down at a mobile device is now much more the norm than people looking around the room for someone to talk to at an event. As addicting as mobile phones can be, you won’t grow your network or your business unless you pay attention to what’s happening right now, right where you are. …

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Career Management – What Is Your ‘Signature Idea’? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Thought leadership means that you are actually leading, that you have something that inspires people to go into a different direction,” Mark Levy told me during this week’s episode of Marketing Smarts (you can listen to the podcast in its entirety below). He continued, …

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Social Media – Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “There will be times when your income is zero and you just might as well plan for that right now.” That statement wasn’t uttered by a survivalist or someone who believes you should hoard gold in preparation for the collapse …

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Career Management – Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! C.C. Chapman, who co-wrote Content Rules with Ann Handley, has a new book out, and I invited him to Marketing Smarts this week to discuss it. The book is entitled Amazing Things Will Happen, and C.C. is quick to point …

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Career Management – A Passion for People: Intel’s Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “All of us want to belong, and all of us really want to make an impact, and some of us… we invent Facebook,” Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck, told me when I interviewed …

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Marketing Strategy – The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this week’s episode of Marketing Smarts, I speak with Steven Bushong, SVP of marketing operations at the Disney ABC Television Group. Steve is a bit of a renaissance man, having earned a degree in industrial and systems engineering, going …

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Career Management – Personal Branding and ‘Reinventing You’: Author Dorie Clark Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dorie Clark, author of the recently published Reinventing You: Define Your Brand, Imagine Your Future, has done quite a bit of reinvention herself. Having, at a fairly young age, received a master’s degree in theological studies from Harvard Divinity School, …

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Career Management – Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Amy Howell is CEO of PR and marketing firm Howell Marketing Strategies. She’s also a sought-after speaker on social media, business, and marketing communication. I invited Amy to Marketing Smarts to discuss the book she recently co-wrote with Anne Deeter Gallaher, Women …

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Career Management – Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video] : Marketing Podcast

Play the episode: Your browser does not support the audio element. Please download the podcast direclty via link. Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jill Foster, founder and blogger for LiveYourTalk, coaches executives, entrepreneurs, and others in public speaking and storytelling. She’s also one of …

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Career Management – Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nancy Duarte is an expert in presentation design and a principal of Duarte Design, where she has served as CEO for more than two decades. Nancy speaks to audiences around the world about how to increase the impact of their …

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Social Media – From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of …

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