Career Management

Career Management – Are Conferences Worth It? How Can They Be Better? With Mack Collier on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! One of the best things about attending industry events is what my friend C.C. Chapman calls “hallway magic”—running to friends you had no idea would be there but you’re incredibly happy to see. Hallway magic was in full effect recently […]

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General Management – Hunting for Unicorns: Preact’s Mike Saldi Talks Hiring on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mike Saldi serves as chief customer officer at Preact, a software company that specializes in identifying and preventing customer churn. Previously, Mike was senior director of customer success at Salesforce.com, where he managed a team responsible for a $60 million

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General Management – Forget Experience: Hire for Talent! Mike Goldman on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mike Goldman is the founder of Performance Breakthrough, where he works with leadership teams to ensure they have the right people, strategies, and execution habits for growth. He’s also a speaker and consultant, and the author of the book Performance

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Marketing Strategy – A Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “One-woman revolution” Ja-Naé Duane stormed into the limelight at age 13 as an opera singer and an award-winning public speaker. She spearheads numerous ventures as the co-founder of the Massachusetts Artist Leaders Coalition and founder of The Revolution Institute, a

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Marketing Strategy – How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mitchell Levy is “chief aha instigator” at Aha Amplifier, a thought leadership platform with a built-in marketplace making it easy to share curated content from like-minded thought leaders. He also hosts the video interview series “Thought Leader Life.” I invited

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Career Management – How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Laurence Shatkin, PhD, has been a writer and researcher in the field of career and education information for 35 years. He’s a well known career expert, and he has written and co-written more than two dozen books about careers, and

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General Management – Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Christopher S. Penn is the vice-president of marketing technology at Shift Communications. He’s also the author of Marketing Blue Belt and co-host of the Marketing Over Coffee podcast with John J. Wall. Chris is also a well known Google Analytics

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Profit – Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jane Seymour is an award-winning actress, an author, an artist, and a philanthropist. Many know her from her work in movies and television. Her body of work includes the James Bond film Live and Let Die, the epic romance Somewhere In

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Career Management – Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketers love a good story. Stories are memorable. Stories invoke powerful emotions that drive action. A familiar story arc features “the hero’s journey,” in which the main character overcomes challenges and obstacles to achieve success. That may be why I

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Career Management – Education and the Aspiring Marketer: C.C. Chapman, Temitayo Osinubi, and Michelle Bassett on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Many marketers have lamented the rise of the “online marketing guru/jedi/maven/hacker,” especially because many people who use such monikers have no formal training and little industry experience. On this episode of Marketing Smarts, I talk with Temitayo Osinubi and Michelle

Career Management – Education and the Aspiring Marketer: C.C. Chapman, Temitayo Osinubi, and Michelle Bassett on Marketing Smarts [Podcast] : Marketing Podcast Read More »

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