Career

Women In Marketing: How To Beat Career Challenges For The Money

At This year, I’m thrilled to celebrate International Women’s Day! High profile American women like Ruth Bader Ginsburg, Nancy Pelosi and Alexandria Ocasio-Cortez are the reason. And it’s not about politics! The world and our current language already add too much fuel to that divisive fire. Rather these women, from varied backgrounds and experiences, show …

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Easy Guide To Solopreneur Pricing: How To Set Rates That Will Make You Happy

One of the most complex issues facing any solopreneur is “How much should I charge for my services?” Ask too much and you risk losing business because your price is too high. But if you charge too little, you leave money on the table. Or worse, you can’t make ends meet! But don’t worry! This …

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How to grow your creative business using ‘tasters’ – Red Lemon Club

You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother?  Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a …

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Why many of us are in trouble, and four ways to gain an ‘unfair advantage’ – Red Lemon Club

I can’t say precisely what the future will hold, but I do know that a lot of us are not ready. What’s worse is that the cues that surround us, beyond a few feel-good Instagram quotes, tell us that we’ re ok. That we need to consume more. That we don’t need to act. That …

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Break the Wheel – Author Interview

Heidi Cohen Interviews Jay Acunzo New book: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work Q: What’s your best piece of advice for marketers? A: We obsess over finding best practices, but in this era of Advice Overload, we’re losing sight of something: Finding best practices isn’t the goal. Finding the best …

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