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Anatomy of the SERPs (And How to Get on Page 1!)

A lot of marketing focuses around the search engine results pages (SERPs) – the results returned for every query made on a search engine. SERPs are generated from keywords that users type into the search bar. A search might read something like “movie theaters” or “What movies are playing in the theater?” Increasingly, as smartphones …

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Let’s start with a few statistics about Facebook video: Daily active Facebook users have reached 1.13 billion — which is up 17% from last year Daily active mobile Facebook users have reached 1.03 billion — which is up 22% from last year Facebook generates 8 billion video views every day — which is 100% growth in just …

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5 Ways to Increase Engagement on Instagram

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny magazine are pushing the envelope by using the carousel to build “insta articles.” Birchbox and …

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