Casper

Are branded hotels a marketing trend? – Econsultancy

Forget Hilton or Marriott, there’s another hotel that’s being touted as the place to stay this summer, and it’s not from a brand you would expect. It actually comes from fast food chain, Taco Bell, which is set to open its own pop-up hotel – ‘The Bell: A Taco Bell Hotel and Resort’ – in …

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Four brand extension strategy examples – Econsultancy

Variety is the spice of life for certain brands these days. Instead of ‘staying in their lane’, so to speak, many brands seem to be launching extensions to generate further revenue (based on the existing awareness and success of their company). A brand extension is a strategy to launch a product in a tangential market …

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We Want To Be the World’s First Global Sleep Brand, Says Casper CEO

“We really consider ourselves the sleep company,” says Casper co-founder and CEO Philip Krim. “Everything we do is about helping our customers sleep better. It’s about getting a great mattress but it’s about everything that could help you sleep. We’re trying to take products to market that are end to end about sleep solutions. We …

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Six pureplay online retailers that opened brick-and-mortar stores – Econsultancy

For pure play retailers, or brands that started out solely in the ecommerce space, brick-and-mortar retail is now an enticing proposition. The reason for this is not just acquisition and visibility, but the ability to turn online data into insight, creating a seamless and convenient shopping experience across all channels. Here are six pureplay online …

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