CDP

Four tips for getting the most out of a Customer Data Platform (CDP) – Econsultancy

The customer data platform (CDP) has experienced a rapid rise in popularity as a marketing technology platform over the past three years, as marketers have increasingly sought a way to make sense of reams of customer data and create a 360-degree view of the customer. Distinct from a data management platform (DMP) or customer relationship …

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What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew …

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CDP, DMP or a bit of both? How to avoid buying the wrong data platform – Econsultancy

Few brands, agencies or publishers are truly happy with their data platforms – if they have one at all, that is (disclaimer, I’m the MD at predictive data management platform 1plusX). If they opted for a customer data platform (CDP), they wish it had the audience activation functions of a data management platform (DMP). If …

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