Channel: CMO Zone

What Stackie winner Airstream learned from communing with its stack

Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology stacks, the company didn’t stray far from the campgrounds. The company partnered with marketing agency Element Three to develop a slide that ultimately earned them one of five Stackie Awards at MarTech earlier this month through a …

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Join Us At The Next MarTech In Boston!

Have you heard? Thousands of marketers like you are attending MarTech® September 16-18 in Boston. Join us for best practices and relevant case studies from senior-level trail-blazers who know what it takes to succeed and are ready to share. Don’t miss your chance to explore the possibilities at the intersection of marketing, technology, and management. …

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Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing Technology Landscape including 7,040 companies, an increase of just three percent from 2018. Lead author and MarTech Conference chair Scott Brinker, unveiled the 2019 …

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Who will you meet at MarTech?

Leading companies from around the globe send their senior-level marketers to MarTech® for an unparalleled learning and networking experience. Join us April 3-5 (next week!) in San Jose for the chance to connect with like-minded marketers from brands including… …with job titles like… Digital Operations Manager Director of Marketing Technology Director of Product Management Marketing …

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New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide

Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels and devices – has become critical to marketing success. US consumers are projected to own up to 13 connected or networked devices by 2021, according to Cisco’s annual Visual Networking Index. As …

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