Channel: CMO Zone

Who will you meet at MarTech?

Leading companies from around the globe send their senior-level marketers to MarTech® for an unparalleled learning and networking experience. Join us April 3-5 (next week!) in San Jose for the chance to connect with like-minded marketers from brands including… …with job titles like… Digital Operations Manager Director of Marketing Technology Director of Product Management Marketing […]

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New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide

Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels and devices – has become critical to marketing success. US consumers are projected to own up to 13 connected or networked devices by 2021, according to Cisco’s annual Visual Networking Index. As

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27 challenges solved for $0. Attend MarTech next month in San Jose!

Creating a data-first culture. Choosing the right marketing technology. Using AI for segmentation, personalization, and optimization. These are just a few of the challenges being addressed at The MarTech Conference. Check out all 27 presentation topics below and get your free Expo+ pass today. Bonus! You’ll also get a Session Sampler pass to attend your choice

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Elevate your martech skills with deep-dive, hands-on training

A couple weeks back I previewed the graduate-level keynotes and sessions coming to MarTech, plus seven other awesome reasons to join us April 3-5 in San Jose. Here are five more reasons to attend… MarTech’s intensive, half-day workshops! Our recognized experts will tackle some of the most exciting, thorny, and pressing aspects of modern marketing

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Compare 22 top customer data platform vendors

Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a customer data platform (CDP) can

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Why we updated Marketing Land’s newsletter (and why we think you’ll love it)

Subscribers to our daily newsletters noticed last week a dramatic change in the content we email to our audience daily. For us, it represents a shift in how we are approaching the medium, which is becoming more crowded than ever as media brands, marketers and your reply-all-abusing colleague all compete for precious attention in your inbox. For

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Third Door Media’s marketing technology stack

Since the first Stackie competition at the 2016 MarTech® Conference, we (the martech community) have been treated to more than 150 incredible marketing stacks submitted by companies as far ranging as Airstream, Microsoft, Cisco, Black Rock, and so many more. The stacks have served as incredible educational tools, providing insight into how these organizations are

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MarTech beta rates expire Saturday night. Book now!

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019:

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