Channel: CMO Zone

Quickly & efficiently evaluate 100+ martech solutions

Attend MarTech® with a FREE Expo+ pass to demo 100+ marketing technology solutions in one place. Skim for an hour, come for a day, or invest two days combing through everything our Expo Hall has to offer. You won’t get this volume or variety of vendors anywhere else. Get your free Expo+ pass now! Don’t …

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27 challenges solved for $0. Attend MarTech next month in San Jose!

Creating a data-first culture. Choosing the right marketing technology. Using AI for segmentation, personalization, and optimization. These are just a few of the challenges being addressed at The MarTech Conference. Check out all 27 presentation topics below and get your free Expo+ pass today. Bonus! You’ll also get a Session Sampler pass to attend your choice …

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Elevate your martech skills with deep-dive, hands-on training

A couple weeks back I previewed the graduate-level keynotes and sessions coming to MarTech, plus seven other awesome reasons to join us April 3-5 in San Jose. Here are five more reasons to attend… MarTech’s intensive, half-day workshops! Our recognized experts will tackle some of the most exciting, thorny, and pressing aspects of modern marketing …

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Compare 22 top customer data platform vendors

Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a customer data platform (CDP) can …

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Why we updated Marketing Land’s newsletter (and why we think you’ll love it)

Subscribers to our daily newsletters noticed last week a dramatic change in the content we email to our audience daily. For us, it represents a shift in how we are approaching the medium, which is becoming more crowded than ever as media brands, marketers and your reply-all-abusing colleague all compete for precious attention in your inbox. For …

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