When it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing, ABM is a business strategy. This means that the most important thing marketers can do when implementing ABM as a go-to-market strategy is to engage and coordinate with sales. It’s critical to develop […]
In recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming household decision-makers. At the same time, they are becoming decision-makers for corporations and small businesses as well. In fact, 73 percent of millennials who work in business are involved in the technology-purchasing process for their companies. It’s time for
B2B marketers should quit treating millennials like previous generations Read More »
For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put another way, 144 million people, or 20 million more people than just a year ago, have listened to a podcast. Frequency is on the rise, too. An estimated 90 million,
U.S. podcast audiences keep growing, 62 million listening weekly Read More »
You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great new experiences, and shifting the processes and culture of the organization, it’s time to make that sleek new high-performance machine move as the salesperson promised. So, you’ve got to fuel it,
Here’s why a disciplined story is so vital to digital transformation success Read More »
Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations. Just because marketers know where their audience has been online, doesn’t mean they understand what consumers
Build more emotionally engaging experiences with a personalized data strategy Read More »
Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. But just as marketers can craft messaging for one-to-one communications, publishers can customize their content to win over new readers and keep
Publishers using real-time data can help their bottom line, here’s how Read More »
We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently become more important with consumer trust at a historic low. This development makes trust a vital trait for brands to build—more than one in three consumers
3 inspiring campaigns that remind brands to be human during the holidays Read More »
For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics like Cambridge Analytica, causing a rethink. Everyone is trying to gain more control over their data – advertisers, agencies, publishers, tech providers
Data ownership is shifting so enterprises are stepping up their tech game Read More »
As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely with generating leads and funneling them into the sales cycle. Your role is to engage critical decision-makers before, during and after the conversion. This modern approach to
How marketing and sales alignment can better drive the buyer journey Read More »
People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations. Brands use stories in the
The new best practices for digital brand storytelling Read More »
