In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and.
Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association.
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive.
As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the.
With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players.
Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing.
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory.A mobile app ad fraud scheme involving banner.
“Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and.
Image: Google With the aim of simplifying programmatic buying, Google Ad Manager will start transitioning publisher inventory to a.
Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad.