Channel: Display Advertising

Digital ad spending to top traditional for first time

Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. The report predicts that digital will make up more than two-thirds of total U.S. media spending by 2023 The […]

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Google won’t block ad blockers after all

Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of Chrome extensions by deprecating the webRequest API. The stated rationale was improved privacy, security and page load times. Now Google has reversed itself, after developer objections and a study that seemed to contradict one of

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IAB names direct-to-consumer brand to board seat for first time

For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group announced Sunday at its annual leadership meeting. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Up to

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Why ARF thinks marketers should reconsider their personalization strategy

At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not be all it’s cracked up to be. The Advertising Research Foundation (ARF) warns marketers that excessive targeting and retargeting can lead to lower-than-expected ROIs, a

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Google Display ads have evolved: What’s next for display?

Do you remember that? It’s the infamous “punch the monkey” ad, and it’s one of the earliest examples of display advertising. Back then, the marketing industry tried anything to get messages on the web and in front of consumers — all of them. For some, display ads still retain some of that “blast your story

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Best practices for a new era of brand safety

After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and tech partners, it is clear that execution belies the perceived simplicity of the topic. The term “brand safety” is defined as “the controls that companies in the digital advertising supply chain employ to

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Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is available in the U.S. on the IMDb website, Amazon Fire TV devices, Amazon’s Roku channel and on mobile devices via the IMDb app. Why advertisers should care Amazon is estimated to be the third largest digital

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What is attribution modeling? – Marketing Land

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Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in view for at least two seconds). The standard is a basis that an ad had the opportunity to

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