Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging businesses to “swap reviews” on Google. In the post, the SEO company owner said: “It’s that time again – Let’s swap Google reviews! I have a REAL level 5 Local Guides account with […]
What are the risks for businesses that are getting fake reviews on Google? Read More »
According to a CNBC report, Apple is on a hiring spree. The company is seeking to add scores of mapping experts and engineers. According to the report: More than 70 job listings went live in the past month on the company’s site relating to its maps team, or requiring skills around things like: “geospatial information
Apple reportedly hiring dozens of new mapping experts and engineers Read More »
If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were approached by a multi-location retailer about a Google My Business (GMB) problem. Apparently, at some point, Google updated the phone number on a decent percentage of
If your GMB page updates & no one knows, does it make a sound? Read More »
LocalSEOGuide is releasing a new Google My Business monitoring tool called “Locadium.” It’s conceptually similar to other local listings monitoring services; however it’s exclusively focused on Google My Business (GMB). Yext, Moz, Brandify, Vendasta, BrightLocal, SIMPartners, Chatmeter, among others, also provide local listings scans and monitoring. However, according to LocalSEOGuide founder Andrew Shotland, Locadium is
a new ‘point solution’ to monitor GMB listings changes Read More »
As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business. The latest development in a long line of digital commerce revolutions is the emergence of on-demand
How local businesses can turn the threat of on-demand deliveries to their own advantage Read More »
Google has begun testing a new filter for the hotel search results they provide in both web search and local search. You can now filter your hotel searches for “vacation rentals.” Skift was first to notice this Google test but now we at Search Engine Land are able to replicate it. Try a search for
Google adds vacation rentals filter to hotel search results Read More »
Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution to grocery stores. The company that arguably introduced the on-demand economy continues to spread its influence across multiple industries: fashion, entertainment, home automation… you name it, Amazon is there. Furthermore, Amazon has
Three ways local businesses can survive the on-demand threat Read More »
Google continues to expand its ad product for local service providers. This week, the company announced home service ads are available to more businesses in more cities. Painters, electricians and towing companies can now run ads through AdWords Express, joining locksmiths and plumbers, house cleaners and handymen. Google launched home service ads in 2015 with a pilot
Google home service ads come to the East Coast & open up to more service categories Read More »
Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get
An easy quarterly plan for local link building Read More »
Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps. Here’s an example of what a Google Post looks like
12 things to know to succeed with Google Posts Read More »
