Channel: Local

Google launches new Google My Business API, new dashboard to manage multiple locations

Channel: Local, Google, Google: Maps & Local, Google: SEO, Google: Web Search, SEO BLOG /

Google said this morning that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB). Today, Google announced a new GMB API, new agency dashboard and new agency […]

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How to regain trust lost by bad business listings

Channel: Local, SEO BLOG /

Ultimately, if you don’t update your website immediately once location information changes, when someone suspects your listing data is wrong and comes through to see those details confirmed on-site, you’ll be sending them on a wild goose chase and directly into the hands of nearby competitors. Include social proof on your website Thanks to widespread

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Reports: Fake reviews are a growing problem on Amazon, Google

A-Post to Marketing Land, Amazon, Channel: Local, Google: Maps & Local, SEO BLOG, Yelp /

As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting. A report yesterday in The Washington Post found that the buying of fake reviews by merchants hoping to boost sales of their products is a widespread

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Study: Responding to reviews can improve paid-search conversion rates

Channel: Local, Google, Google: SEO, Google: Web Search, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

Digital marketing agency Location3 has released a new study that argues more review stars translates into higher paid-search conversion rates. While this finding makes intuitive sense, the study documented it with 16 months of SEM campaign data. The data come from campaigns for national brands with local stores. In this context, “conversions” means post-click consumer

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Research: Google local algorithm uses 2:1 clustering formula

Channel: Local, Channel: SEO, Google, Google: SEO, SEO BLOG /

An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorithm that the author says is consistent regardless of user location. In other words, it appears whether the user is searching from a nearby location or remotely (e.g., resident vs. tourist). The pattern shows two local results near one another, and

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Google My Business expands menu editor to support service menus

Channel: Local, Google: Google My Business, Google: Maps & Local, SEO BLOG /

Google has expanded the ability for more businesses to add their services to their menus. This includes not just restaurant owners, which they added a few months ago, but more service businesses, from plumbers to florists to health and beauty, and even web developers. To access this, log in to your Google My Business listing, click

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SMB marketing survey finds only 3% use outside agency or vendor

A-Post to Search Engine Land, Channel: Local, Search Marketing, SEO, SEO BLOG, Social media marketing, Statistics: General, Statistics: Popularity & Usage, Statistics: Social Media /

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing by their dealers, retailers and affiliates. The report offers a snapshot of tactics and attitudes

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Google local knowledge panel profile images are not loading in search

Channel: Local, Google, Google: Maps & Local, SEO BLOG /

There is an active bug with Google search. It’s not loading the profile images in the local knowledge panel section. If you search for your favorite business and the local knowledge panel shows up in the search results, both desktop or mobile results, the profile images will not load. Instead, you will either see a

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You can now add your business description in Google My Business

Channel: Local, Google: Google My Business, Google: Maps & Local, SEO BLOG /

Google has announced on Twitter that you can now add a business description to your Google local listings directly within Google My Business. The business description can show up in the local knowledge panel in search or in Google Maps results for the business. We saw this feature coming, and now it seems to be

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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises

Channel: Local, Google: Maps & Local, Google: Mobile, Search Marketing, Search Marketing: Local Search Marketing, SEO BLOG /

eskay / Shutterstock.com Previewed roughly a year ago, Waze is now introducing “Waze Local,” map-based ads aimed primarily (though not exclusively) at small businesses. Designed to be simple to buy and set up, it features three ad units: Branded Pin. Promoted Search. Zero-Speed Takeover. Below are screen mockups of each type of ad. The Branded

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