Channel: Local

Google home services ads program rebrands, expanding to 30 cities by end of 2017

Channel: Local, Google, Google: Maps & Local, Search Marketing: Local Search Marketing, SEO BLOG /

Google is rebranding and rolling out its advertising and verification for local service providers that launched in beta in 2015 as Google Home Services. Now known as Local Services by Google, the program has expanded to 17 US cities with plans to be in 30 cities by year-end, Google announced Tuesday. Service providers can manage […]

Google home services ads program rebrands, expanding to 30 cities by end of 2017 Read More »

The ever-growing local search universe

Channel: Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a fantastic job of showing how vast and complex the search industry has become. The ecosystem visualizes the web of search engines, data providers, publishers, directories and other businesses that use local data about

The ever-growing local search universe Read More »

Facebook third-party partnerships bring huge trove of used car listings to Marketplace

A-Post to Marketing Land, Channel: Local, Facebook, Search Marketing: Local Search Marketing, SEO BLOG /

Facebook launched its classifieds Marketplace in October 2016 and has been building out content, categories and geographies since then. Yesterday the company announced major new third-party deals to bring more used car inventory into Marketplace. The company named partnerships with Edmunds, Cars.com, Auction123, CDK Global and SOCIALDEALER. In the Edmunds case alone, that represents 4,000 local car dealers and

Facebook third-party partnerships bring huge trove of used car listings to Marketplace Read More »

Businesses can now sign up to add booking buttons to their Google local results

Channel: Local, Google: Google My Business, Google: Maps & Local, SEO BLOG /

In July, Google added booking buttons to some local panel results. Now, Google is opening that up to more local businesses by integrating with their “scheduling partners” directly from the Google My Business console. When you log into your Google My Business account, you may see a new button in the console named “sign up

Businesses can now sign up to add booking buttons to their Google local results Read More »

A brief history of Google’s most important local search updates

Channel: Local, Google, Google: Maps & Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its

A brief history of Google’s most important local search updates Read More »

Ignoring these 6 SEO strategies could come back to haunt you

Channel: Local, Google: Maps & Local, Local Search Column, SEO BLOG /

Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies! The

Ignoring these 6 SEO strategies could come back to haunt you Read More »

Facebook officially rolls out food ordering as part of longer-term commerce evolution

Channel: Local, Facebook, Facebook: Facebook Search, Facebook: Places, SEO BLOG /

Last October, Facebook announced a number of tools and partnerships supporting local discovery and commerce on the app. Among them were the following: Booking and food ordering for Pages Social recommendations Local event discovery Last week, Facebook “officially launched” food ordering on Facebook. The platform is working with delivery aggregators and restaurant chains directly in

Facebook officially rolls out food ordering as part of longer-term commerce evolution Read More »

Google Posts can now be automated with new API support

Channel: Local, Google: APIs, Google: Google My Business, Google: Google Posts, SEO BLOG /

Google has updated the Google My Business API to add some support for creating and editing Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names. In version 4.0 of the API, Google noted that

Google Posts can now be automated with new API support Read More »

Google now has 50M Local Guides adding content to Google Maps and Search

Channel: Local, Google, Google: Google My Business, Google: Maps & Local, Google: SEO, Google: Web Search, SEO BLOG /

Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were 75 attendees from 37 countries. Last year, there were 5

Google now has 50M Local Guides adding content to Google Maps and Search Read More »

Service-area businesses are coming back to the local results

Channel: Local, Google: Maps & Local, Local Search Column, Search Marketing: Local Search Marketing, SEO BLOG /

After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses. The disappearance of results for home-based businesses in markets without Home

Service-area businesses are coming back to the local results Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com