The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its Alexa intelligent voice agent into vehicles for advertising. Nope, says an Amazon VP. ‘No plans for advertising.’ At Fortune magazine’s conference last week in California on “Most Powerful Women Next Gen,” […]
Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices Read More »
Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining significant steam. IAB will announce Wednesday that its Open Measurement software development kit (SDK) has achieved adoption by 17 companies across the U.S., Europe and Asia, and it’s enabled on 2 billion devices across the
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices Read More »
An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. Adelphic, a demand-side platform (DSP) acquired last year by
A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH) signs. ‘Situationally aware’ outdoor mobile signs. Firefly has installed digital signs atop hundreds of taxis and other rent-on-demand vehicles like Lyft or Uber during its months-long beta phase in Los Angeles and San Francisco. The
Firefly adds mobile device-like targeting to ads on car rooftops Read More »
Out this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac and Linux — adds the ability for Chrome to detect websites with deceptive or overly-aggressive ad techniques, and block their ads. Such sites, presenting what Google calls “abusive experiences,” will be blacklisted by
Google now allows its Chrome browser to remove all ads from ‘abusive’ sites Read More »
Data segmentation provider Claritas announced on Thursday that it has purchased tracking and measurement firm Barometric. Targeting and verification. Barometric’s identity graph technology was originally developed as an internal tool for its original parent company, ad network AdTheorent, from which it spun off in April of this year. It claims to be the only “solution
Claritas buys Barometric, marrying user segmentation with attribution Read More »
In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled last summer. The newest spec will
Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal terms were not made public. In the announcement, the two companies emphasized their complementary differences. “The combination of Blockthrough’s proven revenue recovery tools and PageFair’s powerful analytics solution creates the industry’s most comprehensive and effective adblock recovery platform,”
Blockthrough acquires PageFair, merging two leading anti-adblocking platforms Read More »
Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series. The series, produced by the legendary team of director Ron Howard and producer Brian Grazer, shows
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series Read More »
Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution channels this year, compared to the industry standard. That’s according to the latest annual report by ad infrastructure consultancy The 614 Group, a followup to the initial analysis released last year at this time, which found
TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again Read More »
