Channel: Martech: Marketing

CDP Optimove adds ability to test campaign strategies

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics /

As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what might be called an incrementality engine. The New York City-based CDP already offers an orchestration layer that triggers campaign implementation, interacting with email service providers, ad platforms and other tools that generate campaigns. It […]

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How one marketer uses a chatbot to retain customers

A-From MTT, Channel: Martech: Marketing, Chat & Text Messaging Apps, Martech: Chatbots /

A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success in using a chatbot for customer retention. Gold Eagle owns several brands, including products for cleaning household surfaces like granite countertops and hardwood floors, through its TriNova brand.

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Cision buys Falcon.io, adding social management features to its earned media stack

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics /

A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For marketers, social management with PR. The move, CEO Kevin Akeryod said, adds social publishing, engagement, analytics and audience development for social media to the social listening capabilities on his company’s platform, which also provides pitch targeting and

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Alexa’s stellar holiday season bodes well for smart speakers, connected technology

Amazon, Amazon: Amazon Echo, Channel: Martech: Marketing, voice search /

Amazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of voice tech has truly arrived. The company announced Thursday that customers used Alexa to order gifts three times more than last year. It also reported that shoppers bought “millions more Amazon devices” than they

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IBM points to Director of Marketing Data as ‘hottest new role’

A-From MTT, Channel: Martech: Management, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence /

Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature of customer targeting and personalization, and, according to a new IBM Marketing Trends report released Monday, it creates the need for someone to fill the “hottest new role” in marketing: Director of Marketing

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HubSpot: We’re now focusing on being a platform vendor

A-From MTT, Channel: Martech: Marketing /

From the HubSpot web site HubSpot is moving its focus from product suite to platform. That was the word from CEO Brian Halligan, in a tweet Tuesday that referenced two new announcements. HubSpot announced a big partnership with Amazon Web Services and a $30million venture fund today, moving us from an application vendor to a

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Jivox adds visual journey maps, site content to its resume

A-From MTT, Channel: Martech: Marketing /

On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that customized content on web sites and in emails. Customer Journey Optimization, Channel Connector. One new tool, Customer Journey Optimization, is Jivox’ first entry into tracking customer journeys, although it previously had access to the

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LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands

A-From MTT, Channel: Martech: Marketing /

A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on customer service agents working with AI to create and orchestrate chatbots. “We now know,” founder and CEO Robert LoCascio said, “that people in contact centers, who converse with consumers everyday, are the best conversational designers

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Marketo announces new entry-level certification for marketers

A-From MTT, Adobe, Channel: Martech: Marketing /

Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What it is. The entry-level certification is intended to show that the recipient has a basic understanding of marketing automation, general marketing concepts and basic email automation on the platform, thus providing evidence of Marketo skills

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