Channel: Martech: Social

Integrate sets sights on event leads with $34M purchase of Akkroo

Akkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The acquisition will give Integrate customers access to Akkroo’s app-based platform that captures leads in real-time at events and feeds them straight to the sales team. This is Integrate’s second acquisition this year. Why you …

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Integrate lead generation solution now works with Facebook Lead Ads campaigns

Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should care For Facebook advertisers running Lead Ad campaigns, Integrate’s platform will automatically scrub lead data and deliver “complete, valid and globally compliant” leads to …

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Facebook extends Watch Party to Pages and personal profiles, adds features

Facebook’s multi-user video feature Watch Party is now available to Pages and personal profiles. The offering — which lets multiple users watch and comment on the same video simultaneously — was initially launched in Groups only. Since it came out of beta in July, the company reports, the number of daily Watch Parties has grown …

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Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data will initially be available for Facebook campaigns, with plans to expand to Amazon and Google. Why you should care After facing …

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3 things marketers should know about Facebook’s Q3 earnings

Rokas Tenys / Shutterstock.com In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark Zuckerberg was uncharacteristically blunt about many of the challenges facing the company. It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in …

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Research firm Ipsos buys social listening platform Synthesio

Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of industry-wide mergers and acquisitions of social platforms. Deal terms were not made public. Synthesio’s platform, featured as a Leader in the most recent Forrester Wave report on that sector, allows brands to monitor what is …

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Twitter reported to be under investigation for violating GDPR

According to a Fortune report Friday, Twitter is under investigation by Irish privacy authorities for violating the General Data Protection Regulation (GDPR). Michael Veale, a privacy researcher at the Unversity College London, filed a report with the Irish data protection authority (DPA) complaining that Twitter refused to give him records on what kind of data …

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Twitter adds audio-only broadcasting for iOS app, Periscope

Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom explained in a blog post that users had been requesting an option to broadcast without having to show their surroundings. The update also comes at a time when audio podcasts are becoming more popular as …

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